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If you’re trying to grow your online presence, it’s tempting to try to handle it on your own. However outsourcing to a digital marketing agency can get you more out of your marketing budget. Learning what a digital marketing agency does can help you decide whether there’s value in hiring one for your company.

What is Digital Marketing? 

Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels.

Digital marketing consists of the following tactics:

  • Content Marketing
  •  Search Engine Optimization (SEO)
  •  Video Marketing
  •  Mobile Marketing
  •  Online Advertising (PPC)
  •  Email Marketing
  •  Social Media Marketing

Digital marketing employs a variety of different tactics, strategies, and online tools, which can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and even smaller marketing departments.

Given the scope of digital marketing, it’s helpful to look at the different types of agencies and the services they can offer.


What Does a Digital Marketing Agency Do?

Companies work with digital marketing agencies because of their expertise in online marketing. Agencies know the trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are specific things to expect when working with a digital marketing agency:

Digital Marketing Agencies Grow Organic Traffic to Your Website

The overall goal of any digital marketing endeavor is to generate as much organic traffic to one’s business website. Marketing professionals at digital marketing agencies know the ins and outs of inbound marketing, customer journeys, and search engine search algorithms. When you work with a digital marketing agency, organic traffic (traffic from people who find your website online via a search engine search) to your website will increase. Your website will attract more leads with fewer costs. These leads will also be better quality leads that will increase the probability of them making a purchase.

Digital Marketing Agencies Generate Sales-Ready Leads

The professionals at digital marketing agencies will know your business, your marketing goals and objectives, your sales funnel, and your ideal targeted audiences. Additionally, they will also be knowledgeable in various inbound marketing tactics such as content marketing, social media marketing, web design, and search engine optimization.

In your sales funnel, different inbound marketing tactics are more effective than others based on where leads are within your sales funnel. When working with a digital marketing agency, you’ll be able to get the right message delivered through the right online medium, at the right time to each lead within your sales funnel. A digital marketing agency will help you generate sales-ready leads by moving leads from the top of your sales funnel to the bottom.


Digital Marketing Agencies Expand Your Brand Reach

Your customers are online. You know that and every digital marketing agency knows that. Since digital marketing agencies specialize in promoting brands online and creating online relationships with customers, they know how to expand your brand’s reach online. By working with a digital marketing agency, your website will get better visibility from keyword research and buyer persona development done through the agency. If you employ a digital marketing agency to undertake your social media marketing, your brand will also gain additional online presence on various social media platforms.

A full-service digital marketing agency like VIA GRAVITY, on the other hand, offers:

  • Search engine optimization
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Marketing automation
  • Content marketing
  • Facebook advertising
  • PR services
  • Email marketing
  • Video production
  • Event coordination
  • Website development


Effective digital marketing is how your business will attract leads and generate customers. Well-done digital marketing is a tedious, time-consuming, and possibly expensive endeavor. Many businesses hand over their digital marketing endeavors to an outside digital marketing agency because they don’t have the time to devote to it, they don’t have the expertise in digital marketing or have a small internal marketing team that can’t carry out a successful digital marketing strategy. A digital marketing agency can help improve your business’ online presence and generate sales.