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Hiring a Digital Marketing Agency? Ask These 12 Questions

Hiring a Digital Marketing Agency? Ask These 12 Questions

When choosing a digital marketing agency to work with, be sure to do your research ahead of time. You will also need to know your digital marketing goals, budget, and degree in which you want to be involved in deploying a digital marketing campaign. Below are some...

The Right Way to Calculate the ROI of Digital Marketing

The Right Way to Calculate the ROI of Digital Marketing

Any time I consider working with a new client to help with their digital marketing efforts, there is one key thing that I always want to know: How much a client is worth to them for a lifetime of patronage? Business is simple (but not easy!). The bottom line is...

Why PR And Digital Marketing Work Hand In Hand

Why PR And Digital Marketing Work Hand In Hand

Back in the day, public relations could do well without the digital world. Traditionally, most of the brand and company coverage we needed was in print (newspapers, trade magazines) and broadcasted over the radio and television. While the previous means of...

What Does a Digital Marketing Agency Do? Everything You Need to Know

What Does a Digital Marketing Agency Do? Everything You Need to Know

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Understanding Generation Alpha

Understanding Generation Alpha

There is a generation in the world that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century. We’re talking about Generation Alpha, the children...

Understanding Generations Boomers, Gen X, Gen Y, and Gen Z

Understanding Generations Boomers, Gen X, Gen Y, and Gen Z

What separates Generation Y from X? And hey Gen Z, welcome to the party! What’s the cutoff? How old is each generation? Are they really that different? It’s easy to see why there is so much confusion about generational cohorts. If you’ve ever felt muddled by this...