When choosing a digital marketing agency to work with, be sure to do your research ahead of time. You will also need to know your digital marketing goals, budget, and degree in which you want to be involved in deploying a digital marketing campaign.

Below are some questions you should ask prospective digital marketing agencies:

  • What are their payment tiers and agreements? Do they want the payment up-front or when the work is completed? How long are the contracts good for?
  • Will you have a designated contact person or project manager?
  • How often will you be informed about the status of your digital marketing campaign?
  • Who are their clients? Can you speak to their past clients?
  • What services do they offer?
  • Is there any proof of their success with companies like yours?
  • Does the firm have a team of qualified specialists?
  • Do they have a significant online presence?
  • What do their B2B website or Google Reviews indicate?

You want to ensure that you are making the best decision for your business, before handing over your marketing.

What Does VIA GRAVITY Do Differently?

Even when you find the perfect digital marketing agency for your business and marketing and sales goals, chances are, they will formulate a strategy that starts with a plan and ends with meeting or exceeding your marketing goals. Instead of working towards your digital marketing goals, VIA GRAVITY begins with your goals and desired outcomes. By working “backward” in our proven 6-step inbound marketing methodology, we’ll be able to more quickly pinpoint and address problems in your sales and marketing funnel.

VIA GRAVITY embraces the inbound marketing framework whereby we employ a variety of digital marketing tactics that are most effective for your customers at each stage of the buying journey. When you work with us, you’ll have a whole team of “T-shaped” marketers on your side during the whole course of your campaign. In essence, our team is an extension of your marketing team. Depending on your digital marketing needs and goals, you’ll have content marketers, pay-per-click marketers, SEO professionals, project managers, and other digital marketing specialists constantly analyzing and tweaking things in your campaign to achieve success.

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